About i2i

i2i (insight2implementation) was formed as a limited company by Jon Gooding in July 2005. Since then, the company has changed and evolved into the organisation that it is today with Jon Gooding, Barry Hennessy and Dave Walsh in place as partners and company directors.

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Team i2i

i2i has grown to encompass a global network of associate practitioners and business partners to help support the provision of Sales Transformation services to customers around the world. Currently we are able to deliver our services in English, Portuguese, German, Spanish, Italian, Mandarin, and Cantonese. Here are a selection of some of the associates that we work with on a regular basis.

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In addition to associates, i2i has business partners in the United Kingdom, Finland, and Latin America who complement and enhance i2i's value proposition.

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Purpose & Values

i2i aims are:

"To help customers develop so that they achieve their individual and collective goals and fulfill their full potential"

i2i core values are built on innovation, participation, respect, honesty, and absolute integrity whenever we interact with each other, our associates, partners, and customers
Our approach can be summarised as:

  • We work with our customers and don't talk at them. Our methods and content maximises 'customer value' for all involved.
  • We do what we do because we are passionate about improving the personal performance of the individual and collective business performance of every organisation with which we work.
  • We engage with those companies that seek the highest quality Sales Transformation services - allowing us to do what we do best.
  • i2i have the experience and track record of success in designing and delivering world-class programmes. We will never let the standard of our people or our services fall below the level we have attained.

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