What is SalesForce Transformation?

SalesForce Transformation (SFT) services act as an enabler for organisations that would like to improve overall business results by raising the performance of their sales force. When successfully delivered and implemented, the transformation services imbed the necessary long-term behavioural change that creates a new culture in the engine room of the company.

Making the transition

The scale and complexity of the required changes are often under-estimated. The business challenges faced are often seen to be a 'sales problem'. Focus is placed on re-education of the sales force without considering other key business functions such as marketing, technical support, human resources and customer care. The result is that sales training is often employed as a 'quick fix' with only short-term benefit or even detrimental results.

i2i SFT services

Our experience tells us that a 'one fits all' approach just does not work. Every organisation has a unique set of requirements such as:

  • Differences in markets, culture and offerings.
  • Development and training activities that work well and can be re-used.
  • Priorities that need to be met to achieve the organisation's goals.

i2i have a portfolio of interventions, methods, tools and intellectual property that is tried and tested with organisations around the world. In combining the portfolio with our experience in programme design, we are able to configure solutions that exactly fit the needs of our customers. Whether it is through consultancy, facilitation, training or coaching, we provide the precise support required to help you achieve your goals.

Architecture for successful SFT


i2i work with our customers to shape SFT programmes using tried and tested approaches that can be customised to specific needs, priorities and budgets. The implementation of the right supporting infrastructure helps make the changes concrete, so that everybody is clear about what is required to ensure that the changes stick. Performance improvement continuously evolves which means that ROI is consistently maintained.


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